Welcome to your Meta Ads & Social Media Marketing: Final Examination

1. 
Where do you create and manage Meta ad campaigns?

2. 
Which tools are used in the course to design ad creatives?

3. 
To get business features and insights on Instagram, which account type is needed?

4. 
What is Meta Planner mainly used for?

5. 
Which metric shows how many new followers a page has gained?

6. 
6. What is the best way for a brand to use a trend?

7. 
Which content type disappears after 24 hours?

8. 
Which content type lets users swipe through several images in one post?

9. 
What is the main job of a hook?

10. 
A post reached 1,000 people and got 50 engagements. What is its engagement rate?

11. 
What is the correct Meta ad structure?

12. 
At which level do you choose the campaign objective?

13. 
At which level do you choose the audience?

14. 
A business wants more people to visit its website. Which objective fits best?

15. 
A business wants to collect names and phone numbers. Which objective fits best?

16. 
An online store wants more purchases. Which objective fits best?

17. 
Targeting people who like fitness is an example of which targeting option?

18. 
Which ad format shows several products that users can swipe through?

19. 
In a Meta ad, the main text written above the image or video is called the:

20. 
In a Meta ad, a button like “Shop Now” or “Learn More” is the:

21. 
A business wants to spend $10 every day on its ad. Which budget type is this?

22. 
What does “Automatic placements” mean?

23. 
An ad got 10,000 impressions and 100 clicks. What is its CTR?

24. 
You spent $50 and got 100 clicks. What is your CPC?

25. 
What does CPM mean?

26. 
26. An ad gets many impressions but very few clicks. Which metric is low?

27. 
In Meta Ads, what are “conversions”?

28. 
What should a good client report include?

29. 
What does the Meta Pixel do?

30. 
What is Meta Commerce Manager mainly used for?